After a successful career as an executive at a number of major advertising agencies and media planning and buying services as well as running his own media service company, Sheldon embarked on a second career and sold advertising space for the Independent Newspaper and Dan's Papers. He joins us with a wealth of radio experience having planned and bought millions of dollars of radio advertising for major clients including McDonald's, Lincoln-Mercury, Northwest Airlines, and Burger King. Sheldon has a BA from Brooklyn College and an MBA from Baruch. He is an avid watch and coin collector. Sheldon and his wife, Paula, divide their time between their homes in the Northwest Woods of East Hampton and the upper West Side of New York City.